DoorDash presents: Secret Menu Magazine

First issue is about asian food in la. Reminds me a bit of lucky peach.

https://secretmenumagazine.com/

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It’s interesting but they should fire whoever designed it. Article titles are virtually unreadable. They present Asian demographic data in floating, randomly placed balloons with hard-to-read numbers. It is so much work to read even a few pages. I get that someone was trying to be creative but a magazine must be readable or it isn’t a magazine.

I get that the design might not be the greatest, but does it really warrant firing someone who’s trying to make a living? It’s the first edition of a brand new magazine. People take time to work things out. Just like restaurants.

This attitude is what causes real issues tbh. Give people a break. Give people constructive criticism. Give them encouragement. Or go make your own magazine that’s even better.

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If that’s not constructive criticism, I don’t know what is. I specifically named the problems. What you are looking for is “not criticism”. Too bad. Plus, I’m some random guy who’s calling out bad design. My call for firing is just for emphasis. If they actually fired the designer, it surely wouldn’t be based on me telling them to do it. I have no idea the relationship between the designer and the owner of the magazine. Often these situations are designers hired to do a specific job. If they do a bad job, you just hire someone else. It’s the real world. Finally, the design is really that bad, IMHO.

“Brought to you by Doordash.”

…ugh

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I just paged quickly through the magazine, and aside from the impossible-to-read demographics page and a couple of other pages, I did not find the magazine hard to follow. Rather too “busy” but in a way that will make me slow down and actually read the contents, which I very much look forward to doing. I wish them luck!

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It looks like it was designed by somebody in their 20s that didn’t go to art school. they were probably just trying to make it look “cool” vs considering visual design or user experience.

(fyi–I currently work in magazine/news publishing as an art director)

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yikes

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Welcome to FTC!!!

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Thank you. Been lurking for a while :face_with_peeking_eye:

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I can’t figure out from the content whether it’s an actual magazine or something Doordash hired people to make.

But due to the derange UI I can’t tell whether I’ve found all the content.

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Hot take - I like their work. And this is the current design mainstream, btw. Mag is fine, take it or leave it.

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We are a bunch of haters lol (self definitely included). Anyway, glad this exists, agree (though not as stridently) about some of the design issues.

The writing though. Some of the articles are well written and compelling, others not so much.

‘On this quite Inglewood street, the drone of planes taking Angelenos to places near and far, you would never expect to find the Sinaloan master…’

Leafing through, that format lede opens two articles already.

OK, there actually is a masthead, and it confirms that this is a thing Doordash hired people to make.

The hell you say. The UX is a fucking nightmare on my phone, which is what I normally use to read stuff online. It’s readable on my 24" display but WTF there’s no navigable TOC? The page-layout TOC doesn’t have clickable links? No bylines in the TOC?

I hope everybody who contributed got paid well, though given how Doordash treats its contractors, I wouldn’t bet on it.

How about not telling strangers on the internet what they’re thinking? You called a respected posters on here a “fool” in a previous thread a few months ago. You seem to like being “blunt” (I use that term loosely) to the point of being rude. And that’s fine. But perhaps you could take your own advice about being able to accept “constructive criticism?”

In a world where lots of people are hurting, suggesting that someone be fired over harmless design issue is actually not particularly constructive, IMO. Stating, “Wow, the colors and design of the page are such that I can’t easily the data they’re presenting. Maybe they could tone done the colors and use a more conventional font” is a constructive criticism.

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Not to go on a graphic design tangent— but, if the website is geared towards an audience under the age of 30, then they’ve succeeded. Hardly anybody over 30 will have the patience to read any of the articles or navigate the site.

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Wow, I must be doing pretty well for a 65-year-old, then!! :laughing:

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Ok, how about this. The design sucks. Short and sweet.

Aimed for under 30? What BS.

I’m not crazy about the aesthetics of the design, but if you don’t think that age is a factor in who considers a design ‘good’ or ‘useable’, you clearly don’t remember two decades of “my mom’s vcr is still blinking 12:00” lame stand up jokes.

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