Didn’t Infiniti (the car company) try a thematically similar (rock, water, trees) marketing campaign back in 1990? It was an infamous and complete failure.
I don’t suspect this marketing campaign is going to go much better (although I’m sure the food itself will be fine).
Perhaps there’ll be a dish that play with the concept of time? Maybe a venison sous vide and comes with a headphone so you can hear the sound of the exact animal you’re about to consume…illustrating nature’s life to death cycle?
I’m pretty sure it said Fall not that long ago I’ll believe it when I see it though as LA is such a tough city for restaurants. They’ve been dormant since Meteora opened and if they had kept a lot of their staff through the pandemic via takeout (which I find hard to believe), most of them might have gone over to open Meteora.