… it’s never been easy for home cooks to get their hands on a box.
Most supermarkets don’t sell it? I shop at Berkeley Bowl so have no idea what’s going on in the real world.
… Enlisted Design represented Diamond Crystal’s new target demographic — “the aspiring home chef” — with two avatars: “the academic” (a dude with a goatee) and “the entertainer” (a gal with an Afro and septum piercing). “The traditionalist” (a grandma in an apron) is a secondary target.
At least on Amazon I still buy the “old” red boxes and they are still available (haven’t seen them in stores for quite a long time so it is hard to compare prices)
Most mainstream supermarkets didn’t carry it. I usually pick it up at Surfas or Penzey’s. I also pick up a couple of tubs of the Trader Joe’s Portuguese Flor de Sal every holiday season. That is what I’ve been using more often that not as of late. I also like the bags of Korean Sea Salt you get H-Mart for best bang for your buck salt.
The Whole Foods 365 stuff is way, way denser than Diamond Kosher. A 32.5-oz box of 365 holds 49 cubic ounces, less than 40% of the 126 cubic ounces of the the 48-oz. Diamond box. To put it another way, the Diamond box has 36% more salt but 157% more volume. The 365 is $2.29 ($1.04 / lb).
I knew salt varied but I didn’t know it varied that much.
The old red box is indeed still available for the food-service market. Amazon has a nine-box case for $90 ($3.33 a pound). I guess I’ll check the prices at Restaurant Depot.