"Chili Crunch" trademark brouhaha

Gift link:

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Another gift link:

https://wapo.st/49tWDbh

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From the WaPo article:

In Homiah’s letter to Momofuku, its lawyer wrote: “This isn’t Momofuku’s first attempt to register generic and descriptive terms for Asian foods. Your client’s attempt to own SSÄM SAUCE (U.S. Trademark Application Serial No. 88881122) in 2021 was ruled generic, and demonstrates a pattern to attempt to own generic Asian cultural products to anticompetitive effect.”

“Pattern” seems like bullshit given that Momofuku was selling chili crunch for years and made no effort to trademark it until Chile Colonial sued them.

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Bullshit? Chang’s bragged about this shit for years.

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Christina Tosi invented the Cereal Milk flavor. It’s perfectly reasonable that they trademarked it. Anyone who wants to knock off her original idea needs to come up with a different name.

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Looks like pattern of appropriating cultural words for his own profit to me. Also using Momofuku from inventor of instant ramen Momofuku Ando.

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Copyright and trademark attorney Nicholas Wells said he thinks Chang shouldn’t have been awarded the exclusive right in the first place because of the “merely descriptive” issue.

Except Momofuku (which != Chang) was not awarded the trademark. Chile Colonial was.


 because the company’s existing “chile crunch” trademark has been federally registered for more than five years and the owner has filed the necessary paperwork, it “can no longer be challenged on the ground that it’s merely descriptive.”

Chang has written that the name “Momofuku” is “an indirect nod” to Momofuku Ando, the Japanese-Taiwanese inventor of instant ramen. Chang has suggested it is not an accident that he chose a word that sounds similar to the curse word “motherfucker”.[3]

not related to the chili crunch debacle, but i do like MomoIP’s attempt to trademark “birthday cake” in 2015

Only as an ice cream flavor.

" For: Bakery goods, namely, cake balls rolled in crumbs" also Milk Bar’s stuff is under a different LLC

That was properly denied, then.

More from the WaPo article:

Before the Momofuku’s product debuted in 2020, the term “chili crunch” — at least relating to a condiment — did not often appear in news stories, according to a search in the database Nexis. Later that year, the phrase began popping up, in reference to the Momofuku product and more generally.

That’s the same conclusion I came to with Google. They thought they came up with an original name. Oops.

That seems to be how they see it too, from the LA Times article you linked above.

Their thoughts on what stifles innovation would be interesting to know

I don’t see how applying for a trademark functionally lifts any boats, except her own, since a trademark would only protect her brand, no?

Not here to defend fly by jing but read her substack

I am for the protection of a company’s hard-earned intellectual property through trademark laws, especially against larger players in a market who have an unfair advantage over an emerging startup. But I also reject the oppressive notion that if one holds a trademark, one MUST necessarily use it to go after all companies big and small with abandon. That excuses the actions of the oppressor as if “their hands were tied” and there was nothing they could do but go after small disadvantaged mom-and-pop businesses. This view lacks nuance and is categorically false. Holding a trademark does not necessitate using it to intimidate smaller businesses for the purpose of squashing fair competition.

And @robert said it was abandoned but don’t see a source

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I have tried so hard to stay out of this discussion but I can’t stop myself. Whatever you think about the merits of this situation, she’s just wrong about US trademark law. You are in fact obligated to police your mark against infringers. All of them, not just big corporations. Failing to do so can dilute your mark, or prevent you from opposing someone else’s federal registration for a very similar mark. As someone mentioned earlier, that doesn’t mean you have to shut the other users down. You can license the mark with whatever conditions you negotiate. And then you do have to monitor the licensee’s use.

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I am not arguing that Chang/Momofuku is a bully (I have no opinion either way, esp after one of his pre-package noodles didn’t agree with my GI tract), but what about the above indicates bragging?

Edit: actually, I’m actually probably on the side of not having a positive impression of the man after also seeing him shouting at an employee in a public-facing space.

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But on Saturday, when a reporter contacted Jing, the company changed course. It said it now believes “there’s been enough awareness raised about the descriptive nature of the term, that the USPTO will reconsider the chili/chile crunch trademarks, and we felt comfortable with filing a request to abandon the application for our product’s name, which we have already done as of today.”

https://www.washingtonpost.com/food/2024/04/08/david-chang-momofuku-chile-chili-crunch-crisp-trademark/

How long ago was that? He’s been apologetic about being an abusive boss through much of his career. There was a lot about that in his podcast with the Joe Beef guys.