"Pretend for a moment that you’re walking through your neighborhood and notice a line of people wrapped around the block outside a newly opened restaurant.
Local food bloggers haven’t written about the venue, so you assume the trendy-looking crowd must be the result of contagious, word-of-mouth buzz.
There was a time when that may have been undoubtedly true — when you could trust that a crowd of people was, in fact, a naturally occurring mass of individuals."
“…Surkus threatens to disrupt the expensive role that promoters and public relations firms have traditionally played in advertising and brand-building.”
Caroline Thompson, 27, a contributing writer for Vice, said she downloaded Surkus and attended an event last year at a Chicago club full of “finance bros” on a Thursday night.
“It was a little weird that probably 80 percent of the women at the club were there because of the app,” she said.
Thompson said she was paid $40 to attend the event.
Is this an app or a korean booking club, I can’t decide.
